Brand Strategist

Job brief

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Department: Marketing
Project Location(s): Remote
Education: Bachelor Degree
Compensation: Competitive

Responsibilities

  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges

Requirements

  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field

How can we help you?

If you have a project idea that is innovative, non-standard or has some associated risks, BUSINESS CIRCLES is where you should turn to by all means.

If you would like to talk business, drop an email to info@circles.business or call 01004200873 / 01030333518 to set up an informal sit-down over a coffee or for a more formal meeting to discuss a specific brief.

“Every problem is a gift—without problems we would not grow.”

– Anthony Robbins

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